Great Content Defines Your Brand
Well-written content is the cornerstone of all marketing activities with these four distinct attributes:
- Brand Making Characteristics– what sets your brand apart from others?
- Conversation Builders - how do we make others in the community talk about your brand?
- Meaningful News or Cultural Events – captivating and engaging your audience.
- Product/Service Promotions – showcasing your product or service from every angle.
Core Content Marketing Services
Whether we are writing web copy or sourcing content for your social channels our focus is on clearly communicating what makes your brand story meaningful and worth sharing.
With an end result to create meaningful “shareable” content that drives brand positioning and mindshare for your company, products and service within targeted communities.
What are your content resources, headcount and marketing capabilities? This is a collaborative process, our initial focus is on understanding how and where we can help you, what are the right digital assets (copy, images, infographics, videos) and platforms for content sharing and syndication.
Then, building an editorial calendar that defines and maps out topics, timeline and actionable content development with a onboard analysis and rinse and repeat elements.
- Engaging Web Site Content
- Sourced Social Media Content
- Blog Posts
- Editorial Calendars
- PR Services
- Email Marketing/Newsletters