Archive for category: Social Media

Social Media marketing is changing how brands engage with consumers and in the process, shifting the face of marketing like a snowboarder cutting through fresh powder in Lake Tahoe.

Just over a year ago Twitter was considered a non-mainstream micro blogging tool for digerati trendsetters and celebrities and many considered Facebook to be just a social network for teenagers. Read more →

Optimizing LinkedIn for Business makes a lot of sense for many reasons. Facebook may be getting much of the press but LinkedIn can and does generate significant returns for any professional. With over 85 Million users and one being added every second of the day, you want to have a presence via this truly global tsocial media platform. Read more →

Today’s connected consumers are embracing social commerce as never before. As a business leader or owner, are you focusing on reaching these consumers so you can drive real social commerce in a creative manner? Read more →

It’s that time of the year for all marketing geeks, fortune tellers, sportswriters, et al.  to gaze deep into their crystal balls and come up with future predictions. Our take on Social Media Trends for 2011: Read more →

Generating sales using social media marketing is easy much easier to grasp, once you recognize the shift occurring with social media marketing models, platforms and technology. Sales models are changing rapidly too -  it’s  no longer a one way interaction from a seller to a buyer, but driven by conversations among informed consumers. Read more →