It’s estimated that about 40-60% of most social media marketing initiatives will fall flat on their digital faces moving into 2011 according to a number of analytics firms! Social Media marketing is taking on some of the behavioral characteristics of the “.com bomb” days - they hype is overshadowing the reality. Some steps to avoid [...]
Creativity Drives Social Commerce
December 17, 2010 By
Today’s connected consumers are embracing social commerce as never before. As a business leader or owner, are you focusing on reaching these consumers so you can drive real social commerce in a creative manner? Building Social Commerce The real recipe for successful social commerce begins with your content marketing initiatives and how it reaches consumers. [...]
Critical Steps to Social Media Marketing Success
December 14, 2010 By
Social Media marketing success can be as elusive as capturing this lovely shot of the Aurora Borealis over a beautiful village in Sweden. 1) You can’t be successful with any type of social media marketing unless you can quantify and measure. So many companies start building the marketing campaign before they understand what and how [...]
Social Media Trends for 2011
December 9, 2010 By
It’s that time of the year for all marketing geeks, fortune tellers, sportswriters, et al. to gaze deep into their crystal balls and come up with future predictions. Our take on Social Media Trends for 2011: 1) Content will continue to be the driver of presence and engagement via social media platforms - if you [...]
Successful Facebook Marketing Strategy
December 7, 2010 By
Successful Facebook marketing strategy is in some ways very similar to Twitter, in that it’s all about publishing and sharing high quality content and engagement. But, it does take more than high quality content, a good brand and engagement to be successful with Facebook Marketing. Please read on for details. Facebook Content Strategy Facebook [...]
Generating Sales Using Social Media Marketing
December 6, 2010 By
Generating sales using social media marketing is easy much easier to grasp, once you recognize the shift occurring with social media marketing models, platforms and technology. Sales models are changing rapidly too - it’s no longer a one way interaction from a seller to a buyer, but driven by conversations among informed consumers. 1) Customers, [...]
Google Grabbing Groupon?
November 30, 2010 By
The social media and digital world is all a Twitter about Google’s anticipated acquisition of Groupon for a $6B rumored price tag with another $700 million in anticipated bonuses for Groupon’s exec staff. All Things Digital’s Kara Swisher scooped many major news services with an outline of the deal terms yesterday, upside, etc.: “Google’s Groupon [...]
Ten Ways Social Media Can Ruin Your Thanksgiving!
November 23, 2010 By
Couldn’t start a Blog post about Thanksgiving without an iconic image from Norman Rockwell. Since this image doesn’t reflect our subject matter we’ll ask you dear reader for your indulgence so we can segue to our tongue in cheek block post: Ten Ways Social Media Can Ruin Your Thanksgiving! 1) No one shows up at [...]
Facebook Redefining Display Advertisng
November 18, 2010 By
Facebook is rapidly approaching a scale and size as a media company unmatched by only a handful of Silicon Valley powerhouses - Google comes to mind immediately. In yesterday’s Web 2.0 Summit their CEO, Mark Zuckerburg, mentioned the company now has over 500 Million registered users and 250 Million of them access the site every [...]
Confused About Social Media?
November 15, 2010 By
It’s no wonder Businesses are confused about Social Media Marketing. For many, it’s like trying to hit a target moving at warp speed while blindfolded. 1) The market is moving extremely fast, driven by venture capitalists injecting huge sums of money into early stage or start ups focusing on social media platforms, Web 2.0 applications, [...]