I live, sleep, eat and breath social media marketing and have been helping companies creatively build revenue producing go to market strategies since the fall of 1990. Making me a grizzled veteran in interactive advertising and social media marketing - with unique and specialized skills.
History Snapshot
I’m widely published as writer and a Blogger, been a featured speaker and panelist at numerous trade shows in the United States, Europe and Asia: Interop, CES, Comdex, The Hannover Fair, Lava Con Conference, The CAT Show (Stuttgart), AEC Systems, Siggraph, Internet World, PC Expo and numerous regional tradeshows.
I’ve taken a number of startups or early stage companies from no revenue into the millions or tens of millions in sales. Personally responsible for generating several hundred million dollars in revenue during my career, either directly or managing and mentoring some great teams of accomplished professionals along the way.
I’ve been contributing Mentor to the Silicon Valley Association of Software Entrepreneurs and a former BOD member of two successful software companies. I graduated from George Mason University in 1980 with a Bachelor of Science Degree, am married with one child. I’m a global marketer, have lived worked in Europe and Asia.
What I Do
Market honed global focused business development exec, built revenue producing relationships with: Nike, Pfizer, Samsonite, Apple, Olivetti, British Telecom, Reed Elsevier, Sony, BMW, Mercedes Benz, Hyatt, Time Warner, AT&T, Microsoft, Macrotron AG, RE/MAX International, Siemens & others.
Seasoned technologist, strong grasp of: Web 2.0/3.0, Social Media Monitoring & Engagement Platforms, WordPress Platform, Blogging, Domain Research, Server Provisioning, Analytics, Web Site UI, SaaS Models, Search Engine Optimization, Graphics Design, Microsoft Apps.
Achieved visibility for clients via: USA Today, Getty Images, British Broadcast Corporation, Fast Company, Time, CBS Early Show, The Learning Channel, Canadian Broadcast Corporation, RTL TV in Germany, Channel 4 in the UK, local CBS, NBC and ABC Affiliates, numerous Blog Mentions, ReTweets via Twitter and Likes via Facebook.
My Strengths:
- Strategic Marketing - Positioning, Branding, Go to Market Strategy
- Product Marketing - who is the customer and how do we reach them?
- Social Media Marketing and Engagement
- Analytics and Social Media Marketing Campaign Performance Metrics
- Content Development & Distribution
- Search Engine Optimization
- EMail Marketing Campaigns and Vendors
- Social Optimized Public Relations
- Web Site Design, Platform, Graphics, User Interface
Social Voice: